Startup to monetize startups

For a long time an advertisement is the main and almost the only way to monetize "vebdvanolnyh" startups. Now internet services also try to develop paid services, primarily - for corporate clients. In the future, I'm sure advertising will increasingly give way to alternative ways of interaction between producers (sellers) - and consumers.

In particular, I am deeply convinced that in the future is much more common than today, will receive various forms of so-called reverse auctions (in which buyers and sellers is inverted: the first fielding requests for the required goods, while the latter are trying to satisfy them by offering more favorable prices and terms of delivery). Such auctions would not simply a form of trade - they will enter into a new marketing tool, built on a different than today, the philosophy for consumer and producer (seller). Today, manufacturers impose patterns of consumption and manipulate the opinion of the consumer. Tomorrow, consumers will "impose" its producers needs.

A new form of reverse auction can be implemented as a specialized online service that helps owners of thematic sites and social networks to monetize their resources.

The idea is simple. In the world there are a number of people (and with the advent of our service they will be more ), Which try to intelligently organize your household and family budget. In the struggle against chaos and entropy, they write a variety of lists. Includes shopping lists. Not only committed or planned for today or tomorrow - but also long-term, which they still save money. The latest list is for the seller of strategic importance: it can be used with certain amendments to predict the overall size of the market months or years and indicate that a piece of cake, for which your company is ready to war. With it you can pre-enter your model number in the future needs of the market (with certain amendments, of course) and properly set up production and sales network. Finally, with service vendors will be able to schedule almost guaranteed a certain amount of sales to users of this service.

So, in the simplest version the user leaves his list of pending purchases directly on the service. Not for exhibitionism - but for discounts on goods / services that he will, if the tender will be held at a given time and complete the sale.

Each query is assigned to the pending purchase of the term of its implementation, as well as mandatory and desirable features of a product (service). For example: color, size, price (more precisely, the discount against the value of the goods in the buyer), basic and advanced features, the parameters of reliability, service availability, area of origin, unique ideas and wishes of consumers, etc.

Will the list public or closed to ordinary visitors - the details. But the information about each deferred product and its parameters at once will go to all producers of goods, accredited service (for a fee, of course ).

Each manufacturer will decide for itself whether to participate in the tender, when his term. More precisely, in most cases this will solve the information system the manufacturer - in automatic mode to a predetermined algorithm. All non-standard consumer demand will be separated out from the general stream and analyzed by experts of the enterprise "by hand". Based on this analysis will be refined algorithm information system. Generalized data on requests will be considered in the development of new model lines and production planning. I believe that each model would represent a less finished product as a "designer" consumer features and properties. By combining them in different combinations, you can easily create personalized, or if you want customized products.

If the consumer at the time of the tender will be empty in the wallet, or it will refuse to tender for other reasons (or making a purchase, for example, within a week or two after the tender) - he will lose his right to a discount. And he will have for her make a new list.

As I said, in a simplified version of the user can place your list directly to the service. But for many, is likely to be easier to plan their purchases in installments deferred for the relevant thematic sites or sotssetyah (on books, cars, fishing, computers, consumer electronics, mobile phones, etc., etc.). After all, there will be on hand voluntary advisers, experts from among the same consumers, as well as reviews of independent laboratories, which will help to make wise choices in the tender.

Thus, service earns accreditation of producers (sellers) and shares part of the profits with the thematic sites and sotssetyami who "lead" customers and help them make informed choices. The manufacturer is able to create "designer" of personalized products, and consumers - to buy products created specifically for them at a discount. Let me remind you: this mechanism will become real in an environment where consumers will "impose" their needs to producers. And what a time not far off, I am absolutely sure.

The successful monetization and good shopping!

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