Generators of ideas, unite!
Since "narrow specialists"

This is not a "Manifesto of the Party of creators. Earlier I promised to share thoughts might look like the online platform of direct sales ideas.

First, we need to recognize the "direct selling ideas," it is not for sale to the investor, not the manufacturer - and, directly to the consumer. In the form of finished goods. Then - you need to create a business mechanism to allow the author of the idea easy to "materialize" it. Not for years or months - but for hours and minutes. After all, this generator of ideas can not devote even the most remarkable of these years. Either him tomorrow will be boring - or he will be forced to undergo an ancient ritual of renunciation of the "source of all ideas" and becoming a regular manager. Joke

"Why the world does not need my ideas?"

In the XX century, formed three main options for self-realization of people able to generate new ideas (outside of those options you, as a rule, just no one to hear):

1. either you open your business (alone or in partnership with an investor, business angel) and instantiate his idea of themselves;
2. either you make a career in another business (the scientific structure), in order to earn the right to sell anything at their expense of others;
3. or you patentuete ideas and live by selling their intellectual property.

Unfortunately, all three methods for "generators of ideas" is not well suited. For if they do not limit the creative nature of administrative and market barriers - they do it easily, over and over and on the fly. Of course, "generators of ideas" often invent "bicycles" or give birth to projects that have themselves unable to recoup. However, rigid filter in the residue still remains many productive ideas, how many are not able to "digest", no corporate structure - not "own" or "stranger" (exceptions only prove the rule).

Therefore, the active generator of ideas is not easy to fulfill your potential in your business or profession. Attempts to implement at least one idea with a patent attorney - this is essentially the same business project, but even more grueling, and often not allowing the forces to anything else.

However, in the near future the objective factors may give rise to a business environment in which the generators of ideas would feel like a fish in water, and be able to realize its outstanding potential.

"Oil" civilization gives way to the "creative"

Even before the crisis, I predicted the emergence of the end of the next decade, a powerful remote business layer (or telepredprinimateley ). The crisis only increased the likelihood of this scenario.

Factor first. In recent months, most analysts and observers came to consensus: the old "cheap money", the former consumer boom in the coming years, and perhaps even decades, will not. "Radicals," even talking about the decline of the economy based on lending rates. "Moderate" - discussing the mechanisms that allow the market to function effectively in increased cost of credit.

In this context, it is legitimate revival of interest in businesses to barter. The more that modern technology raises it to a completely different level compared to the "dashing the nineties: electronic exchanges make it possible to quickly assemble barter chains, the most profitable for all participants. I believe that after the crisis experience of hundreds electronic exchanges around the world will be in a relaxed atmosphere reconceived: many businesses will see their services not only lifeline in case of force majeure, but also a means of achieving competitive advantages in emerging markets (in particular, due to the fact that the electronic barter at times reduces the need for financial resources, eliminating the need to lend working capital and pay the bank interest).

In short, electronic barter exchange can take after the crisis, a prominent place in world trade - it's real. And from barter exchanges - a move until you see Internet-platform, enabling enterprises to not only interact among themselves, but also include in their business chain end-users.

Second factor.. Simultaneously, the crisis gave impetus to the spread of teleworking: many employers around the world were forced to transfer employees to "udalenku. Most likely, they will appreciate the advantages of this form of labor cooperation (as Western business at the time praised the benefits of the transfer of industrial capacity in Asia) - and keep it after the crisis. What further accelerate the erosion of "monolithic" corporate structures and the further spread of teleworking. And of telework - a step before telepredprinimatelstva.

Actually, this new business layer remote entrepreneurs have formed the most active teleworkers that even with a regular mobile phone and e-mail, manage to create other teleworkers and traditional assembly, transport, retail and advertising business effective business conversations by developing, producing and promoting new product or service. This layer will become a mass, when there are Internet platforms that allow to build such a business chain quickly, securely, flexibly and efficiently.

Factor of three. Unlike the first two, it is not associated directly with the crisis - it simply coincided with it in time. In my opinion, one of the most important results of scientific and technological revolution of recent decades - the emergence, figuratively speaking, "Great Universal Constructor.

Today, not having powerful laboratories and scientific base, is not too difficult to reach the "high tech" market for PCs, laptops, netbooks, smartphones, multimedia gadgets, etc. You take an already existing element base, selects a set of functions designed to target consumers, developing a constructive plan, design, invent their own "brand" - and soon you can demonstrate to friends an article in the computer press: "Another domestic producer entered the market of MP3-player. Assembly, although, as always, the Chinese, but the construction and design - their relatives.

Even more telling example - all sorts of unusual and original products and gadgets. Enter the appropriate request to the search engines - and enjoy the fireworks of creativity that has attained the full realization of freedom through the emergence of "Big Universal Constructor. CBO - a set of standardized devices, principles, protocols, etc., which every year will only grow. Consequently, the generator of ideas will increase the zone capacity, which allows, without resorting to expensive basic and applied research, to combine the existing discovery and development - and based on them to quickly create products and services c entirely new consumer properties and functions.

"It is new" - the key definition in this context. In the last century to produce a completely new product, it was necessary to develop a completely new material, technology, means of communication, means of transport, etc. XXI century - is not just a Knowledge Age, a century of ready-made knowledge. Today, to surprise and captivate the buyer, need to see a completely new demand - and realize it means "Great Universal Constructor.

Fourth factor. The crisis forced the louder the voices of critics of modern patent law (to them joined the corporation, even IBM - the world's largest patent holder). It is possible that the patent right will move just to the time when it begins to take shape "class telepredprinimateley" - and the interests of the latter will be reflected lawmakers.

Factor of five. Not far off time when robotic production can compete with companies based on the use of cheap labor. This means that the services will not only telepredprinimateley Asian manufacturers, but also flexible mini-plants near New York, Helsinki and Paris, which will instantly provide the goods ordered residents of their region - even if that has been designed and offered to potential buyers no more as this morning.

Direct Sales Ideas

Let's look at the future - 10 years ahead. Let us imagine an extreme situation: a man without a business education and business ambitions came up with the stunning idea of a new product. Perhaps the first and last time in my life. Where will he go more often? In the regional branch of the organization, which is the guarantor of the remote systems business, where to be registered under this name.

The system - a network of international Internet services that communicate key information about its participants, products, services. Services compete on quality, convenience and reliability of services.

Of course, the system is designed not only to "sales ideas". Using it in large quantities will move usual, traditional products, periodically undergoing minimal improvement. But the ideas generation system will deliver a winning position, allowing them to quickly "on the fly, without creating a permanent business and scramble up the career ladder," materialize "their projects and receive a higher added value.

Thus, the user fills out his profile in the system and puts the idea of a new product (for permanent Members area service automatically generates accessible to any visitor to the realized portfolio of ideas - both successful and "flops"). User and system isolate the unique features of the ideas that will be tracked by the module of patent protection systems (worthy task for developers of AI). This means that in six months no one will be able to register a similar product (service) in any of the services systems. In principle, it would not want to steal your idea and try to implement it outside the system. But without the aid a thief can not quickly locate and chained together the most advantageous proposal for the development, manufacture and marketing of goods. Ie his image will always be more expensive than yours and will always be late to the consumer.

Go ahead. Your idea is automatically in the catalog, available to any potential buyer in the world in his own language (the second problem for developers of AI). If the goods will be of interest to the public, it immediately starts to grow into applications customers. You're not dozing: looking at the base of engineers, designers, ergonomist, marketing, etc., who will develop the product and how it moves (by the way, these specialists will also search for you), and suitable production, transport, trade, advertising company. The system will help you compare prices on services, experience, reputation of the candidates to your team.

Of course, much of the ideas shared in the system is not interested in either buyers or potential perpetrators. But if the idea is still to gather business chain, as well as the critical number of requests of buyers (enough to run production) - these customers will get from the systems offer to pay for goods in advance. And the majority - would do it: the principles of the pricing system is good for first buyers.

Initially, prices for goods are minimal and are close to cost. Then, as the growth of applications, they increased to the maximum possible (until a sufficient number of "late" buyers who are interested in the product and do not want to wait for lower prices for it). Finally, upon expiration of patent protection on the market will come other manufacturers (with modifications to your ideas) - and from that moment the prices will start to gently decline (which could be sooner - if the product is quickly exhausted the potential of the consumer).

The system automatically distributes the revenue among the participants of business chains (according to predetermined shares) and pays the states where they are based taxes and other charges. Everything is transparent. Abuse, including bribery and kickbacks, is impossible.

The idea (as well as its developers) throughout its life cycle actually gets the rent. All that was required of him: to make the initial selection of participants of the business chain, and then - periodically review the performance of production and sales and, if necessary, terminate contracts with those who are not fulfilling their obligations. But this work "generator" can share with a hired manager, offered him a part of its percentage of profits.

Thus, rather active generator of ideas can simultaneously run multiple projects. And, if you wish to invest part of their income in the fundamental and applied research and the production of "super-product" based on breakthrough technologies. And all this - without legal entity and even without legal support: The system will take the conclusion of standardized contracts with other market participants and monitor their implementation. If necessary, the interests of the party's chain will defend in court the representatives of guarantor system (which, of course, will also receive a percentage of the transactions).

Finally back to the topic of the crisis. Now many are asking: how in increased cost of money to ensure the former, pre-crisis level of consumption, which has become accustomed? The system will solve this one problem. How?
1. Due to the huge savings in resources that now go to the maintenance of cumbersome, inefficient corporate structures, the shadow economy, corruption. In the business chain will be involved only those who really need to "materialize" the idea. A "feed" from it will only be "transparent" system members and public budgets.
2. Due to better meet the real needs of people. You can use the advertising manipulation to convince people that their needs are met. At a waste of tremendous resources, but needs really - remain. So it is better - to give consumers more choice. Better for business and for society.
3. Due to much better use of energy and creative people.

What now?

Any scenario of the future - this is only his version to the same remote. What can borrow from the owners of the proposed system of services created for today?

I would suggest that they pay attention to the topic of building a business chains. If you post the idea on its service - offer the interface of interaction not only its potential buyers or investors. Give the opportunity to sponsor the idea of anyone who might want to make it a reality. In one case, it will be, for example, an engineer and designer, in another - a programmer, marketer and lawyer.

The presence of the team immediately dramatically increases the chances of the ideas on "materialization". Put yourself in the place of the investor. It is one thing he wants is to invest in the project money, and quite another - when he will also have to take the headache of finding relevant experts and project management. Besides the presence of the team will save some resources: members of the team - it is not employees. They may work for free, with a pocket treaty on the division of future profits.

Associated inspiration to your projects!

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