How we are going to do business in 10 years

Author: Ury Smirnov. Category: Smart things. Date:22.05.2008, 18:04.

When all will be involved in the information exchange the information will finally become goods.

As Western experts estimate, 60% of the value of the product is determined with the processes that take place outside the company. Recently, due to the rapid development of relatively cheap technologies of web services, Western and Russian companies are increasingly open to each other their database. Partial “stripping” of business is paid off thanks to additional objective information that becomes available for companies. For example, manufacturers receive the possibility to study directly the demand of the end customers and in time to adjust their lineup, and the sellers – to monitor the implementation of their order at all stages, from procurement of raw materials to the finished product receipt to the warehouse and, ultimately, to choose the optimal scheme of delivery and the most profitable suppliers.

According to leading research agencies (IDC, Gartner and others), the technology of web services in the coming years will be the dominant platform for automation of business management. Now let’s try to imagine the further evolution.

When businesses “abut” in the natural limitations of forecasting on the basis of its own, partner and customer information – there will appear a niche for global forecasting agencies. One possible business model is as follows. The center offers its predictions with significant discounts to companies that, in turn, open up part of the internal reporting to the center. Because of this number of sources of information for global, regional, sectional analysis is growing. Quality of forecasts increases, the demand for the services of the center increases – which attracts more customers.

And then private users will connect to corporate networks. In the near future, the Internet will merge with mobile networks and penetrates everywhere, bringing together not only people, but also trillions of technical devices – from TVs and refrigerators to cars and traffic lights. Any item will be equipped with followed chips, sensor networks will be everywhere. Gartner analysts call this future media web browsing 3.0 – media web browsing of real world. It raises the relationship between consumers, retailers and manufacturers to a new level, which we will have conventionally caled infonomic.

Imagine that you buy a suit at a department store. Your mobile phone has a chip that cooperates with the chip of samples of clothing. your actions are recorded in the database of the department store: which suits did you try on, how many time, in what order, etc. Even if the sales in the department are neither good, nor bad, it can earn by offering consumer behavior profiles to clothing manufacturers. Manufacturers will return money spent on this information, having calculated with its help fashion trends highly likely to cause a furor in the coming season.

And end buyers will receive certain sums, discounts or bonuses from vendors or manufacturers or specialized information centers. Bonuses will be automatically charged to users who will program their mobile phone to interact with certain sensor networks (such as shopping, a car service, household, etc.). No communication – people keep privacy, but will lose the bonus.

When all will be involved in the information exchange – the information will finally get a chance to become a goods.

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